ON THE SPOTPepsi Uses “Influencers” to Launch a New ProductCan delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth... |
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News from the WiresNASCAR Sponsors Find Customers in Each Other: NY Times NASCAR has been gathering its largest sponsors together on a quarterly basis since 2004. The sponsors are now supporting each other through shared deals. There’s About to be a New CEO at P&G: WSJ: Robert McDonald, the COO of P&G and a longtime employee, has been named to replace CEO A.G. Lafley. The hand off on July 1 comes with its challenges as the company continues to adjust to the difficulties attached to the recession. Mountain Dew’s New Flavors Tie to “World of Warcraft”: Media Post: Mountain Dew is giving away prizes every 15 minutes as part of a new game and products tied to “World of Warcraft.” It’s all about reaching those 11.5 million players. |
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Professionals provide answers to your questionsInteractive Kim Collins, Realtime Media Inc. Loyalty Brandmovers Andrew Mitchell, Loyalty Brandmovers Sweepstakes Bruce Hollander, Don Jagoda Associates, Inc Recent CommentsPowered by Disqus |














