ON THE SPOT Visa Takes its Olympic "Go World" Campaign GlobalIn the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its "Go World" campaign global after successfully launching it in the U.S. for the 2008 Beijing Summer Olympics.... |
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News from the WiresMarket Locally: New York Times : Campaigns run “close to home” are in vogue. NYC & Company, American Express and AT&T are among the companies giving it a whirl for the holidays. Will Real Men Use Body Lotion? NY Times: Nov. 3 : The New York Times looks into a new Unilever campaign with former New York Giants defensive end Michael Strahan that plays up Vaseline Men lotion as strong and resilient. Charmin Searches for Bathroom Bloggers: Cincinnati Business Courier : Five brand ambassadors will each earn $10,000 to monitor and blog about Charmin-branded bathrooms that will be set up in New York’s Times Square later this year. Procter & Gamble, the maker of Charmin, is underway with a search. Any takers? PepsiCo to Increase Ad Spend: Bloomberg Oct. 1: PepsiCo CEO Indra Nooyi plans to boost ad spending next year and to make major changes to Gatorade. We'll hear more in November. Clipping Coupons is Back in Favor: NY Times, Sept. 23 : The sour economy has people clipping and using coupons at an increased rate. Even the affluent are snipping. |
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Professionals provide answers to your questionsInteractive Kim Collins, Realtime Media Inc. Loyalty Brandmovers Andrew Mitchell, Loyalty Brandmovers Sweepstakes Bruce Hollander, Don Jagoda Associates, Inc |
