ON THE SPOT Pepsi Uses “Influencers” to Launch a New ProductCan delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth... |
Daily Specialadvertisement |
|
|
FEATURED COLUMNISTS/OPINIONS
BLOG: PROMO INTERACTIVE
BLOG: SCRIBBLES
BLOG: PRO SHOP
News from the WiresNASCAR Sponsors Find Customers in Each Other: NY Times NASCAR has been gathering its largest sponsors together on a quarterly basis since 2004. The sponsors are now supporting each other through shared deals. There’s About to be a New CEO at P&G: WSJ: Robert McDonald, the COO of P&G and a longtime employee, has been named to replace CEO A.G. Lafley. The hand off on July 1 comes with its challenges as the company continues to adjust to the difficulties attached to the recession. Mountain Dew’s New Flavors Tie to “World of Warcraft”: Media Post: Mountain Dew is giving away prizes every 15 minutes as part of a new game and products tied to “World of Warcraft.” It’s all about reaching those 11.5 million players. |
|
CHIEF CHAT Comments from the CommunityHave an Opinion?Join our community of marketing professionals and let us know what's on your mind.
Why Join?
|
ASK THE EXPERTS
Professionals provide answers to your questionsInteractive Kim Collins, Realtime Media Inc. Loyalty Brandmovers Andrew Mitchell, Loyalty Brandmovers Sweepstakes Bruce Hollander, Don Jagoda Associates, Inc Recent CommentsPowered by Disqus |
