ON THE SPOT Dole Foods' Director of Marketing Paul Panza Talks about the Changing ConsumerThe Dole Food Co. owns some of the world's most popular products. But it is hardly immune to the recession. Customers have changed where and how they shop, and Dole has had to adapt. |
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FROM THE MAGAZINE
January 2009Marketers are Still Staging Events—Budget Cuts be DamnedVoters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the... By Brian Quinton Dole Foods' Director of Marketing Paul Panza Talks about the Changing ConsumerYou already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing... By Patricia Odell Dole Uses Blogs and Parties to Promote Fruit ParfaitsFor Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But... By Brian Quinton Microsoft Debutes Branded T-ShirtsThat pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts...
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