ON THE SPOT Visa Takes Over Grand Central Terminal for "Go World"In a bid to expand its overall Olympic Games marketing at a time when excitement is building in anticipation of the opening of The Games on Feb. 12, Visa has launched a major media event in New York's Grand Central Terminal and ramped up social networking efforts... |
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News from the WiresSuper Bowl Advertisers Add Plenty of Social Media: NY Times : Advertisers capitalize on the power of social media to extend the impact of high-cost Super Bowl ads.
Miller Caps Don’t Live up to Ad Claims: AP : NAD tells MillerCoors to change its cap claim marketing.
Virginia Judge Overturns Two Tobacco Marketing Restrictions : U.S. District Judge Joseph H. McKinley Jr. in Kentucky found that ban on color and graphics violated tobacco companies' free speech rights.
Ad Spending to Rise in 2010: NY Times New predictions call for an increase across the globe in ad spending next year.
Sponsored Tweets Reach Friends: NY Times : Popular tweeters are receiving agreeing to send sponsored messages to their personal contacts in exchange for money.
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