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FROM THE MAGAZINE

January 2009

Marketers are Still Staging Events—Budget Cuts be Damned

Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the...

Dole Foods' Director of Marketing Paul Panza Talks about the Changing Consumer

You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing...

Dole Uses Blogs and Parties to Promote Fruit Parfaits

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But...

Microsoft Debutes Branded T-Shirts

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts...

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